Job Overview
We are seeking a dynamic and community-oriented Outreach
Coordinator to spearhead our engagement efforts and connect our
farm with the local community. The ideal candidate will have
strong communication skills, experience in community outreach,
and a passion for promoting sustainable agriculture. The
Outreach Coordinator will play a pivotal role in building
relationships, fostering community involvement, and increasing
awareness of our farm's mission and products.
Job responsibilities
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Develop and implement outreach strategies to engage with the
local community, including residents, schools, businesses, and
community organizations.
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Organize and participate in community events, farmers'
markets, and other opportunities to connect with the public.
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Plan and conduct educational workshops, presentations, and
farm tours to promote awareness of sustainable farming
practices and the benefits of locally sourced products.
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Collaborate with schools and educational institutions to
develop agriculture-related educational initiatives.
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Manage social media accounts and create content to showcase
the farm's activities, products, and events.
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Collaborate with marketing teams to develop promotional
materials and campaigns.
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Establish and maintain partnerships with local businesses,
restaurants, and other stakeholders to expand market reach.
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Collaborate with local influencers and community leaders to
enhance the farm's visibility.
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Respond to inquiries from customers and the community,
providing information about the farm's products,
practices, and events.
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Collect and analyze feedback to improve outreach strategies
and customer satisfaction.
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Recruit, train, and coordinate volunteers for community
events, educational programs, and farm-related activities.
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Foster a sense of community involvement and collaboration
among volunteers.
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Develop relationships with local media outlets and journalists
to secure coverage for farm-related events and initiatives.
- Prepare press releases and media kits as needed.
Qualifications
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Bachelor's degree in Marketing, Communications,
Agriculture, or a related field.
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Proven experience in community outreach, public relations, or
a similar role.
- Excellent communication and interpersonal skills.
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Familiarity with sustainable agriculture and local food
systems.
- Social media management experience is a plus.
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Ability to work flexible hours, including weekends and
evenings.
Other benefits
- Competitive salary
- Health insurance
- Retirement plan
- Opportunities for professional development
